Bright Future (Marketing Research & Consultancy)

Quality control protocols for Qualitative projects are :

All respondents are recruited using a screening questionnaire/ recruitment
questionnaire (approved by the client).
Recruitment is done via data base, rotating team of recruiters and snowballing.
At least two recruiters should recruit one focus group respondents.
A tight control is exercised to ensure that we are not representing a group of close
friends/family/ acquaintances in the sample.
All required respondent quotas are specified in the brief.
Respondents should not be involved/working in market research, marketing, advertising, public relations, journalism and of course the clients’ line of business
Respondents should not have participated or attended focus groups for market
research projects in the last six months
The recruitment questionnaire/profile sheets to be made available prior to fieldwork

Quality Control – Tracking Studies

Bright future strives to offer high quality and credible data in all assignments. As a part of this endeavor, it uses rigorous standards in all marketing research assignments.
Since we are having sound experiences both traditional studies method along with using modern tools to run the studies in the field and for quality ensuring , Consumer Eye does have its own separate and independent quality control department which is directly reporting to research team and management and responsible for the quality work.
For Brand tracking exercise, since it is required close monitoring throughout the study tenure hence as a standard practice, Consumer Eye ensure following key points in the field smoothly.

● We always run monthly de-briefing in the beginning of each month to discuss with the interviewers all the issues in the field.

● Supervisors and Interviewers who are well experienced in tracking studies category are assigned to project.

Pilot interviews are done in-house and later in field as a live interviews. These live pilot interviews are done under the accompaniment of supervisor.
Weekly accompaniment by designated Supervisor for different interviewers at least 10% of weekly quota.
Field accompaniment stat immediately with the launch of fielding.

● Each interviewer report to Supervisor twice in a week .

● Back checks are usually done (40-45% at total) by different department.

● The above back checks are carried out on the bases of KPI.

● Field Locations/area are assigned and set post consultation with client and the same locations are visit in different wave/track to avoid any discrepancies of data.

● Quota are generally monitored on daily and weekly bases to ensure to meet the weekly and monthly set target

● In case of any field interviewer are required to induct then new The new interviewers will be attending live interviews for one week before replacing /starting the actual interviews

● For team backup , we always train additional 3-4 interviewers so in case of any drop out during the field can be covered that vacuum with stand by team.

● Every interviewers data are being analyze on weekly and monthly bases to monitor the fieldwork quality

Quality Control – Tracking Studies Reporting

Data are analyze on monthly bases on different major KPI so as a standard practice, consumer Eye generally report to the client with the top line report for the weekly/monthly fieldwork covering the following KPI.

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Data are examine and cross check on weekly bases to track out the trends. Value addition , In addition to above, Consumer Eye always furnish client regularly with market insights like on ground brand activities/publishing (electronic, paper, street/bill board).

Quality Control at Bright Future

Quality control protocols for Qualitative projects are :

Quality Control – Tracking Studies

Quality Control – Tracking Studies Reporting

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