Our Quality Control Measures

Responsibility to minimize errors during the actual collection of data and ensuring that the sample and all related issues are properly executed

    Pre-field……
  • Interviewer Training before initiating any study
  • Mock Calls / Pilot Tests conducted before start of fieldwork
  • During-field……
  • Field Supervision / Spot Checks / Field Accompaniments
  • Back Checks
  • Post-field……
  • Logic Checks
  • Random re-punch
photo-md

 

Quality Control – Pre Field

  • Supervisors who best understand the clients category are assigned to project
  • Prior to fieldwork, a central briefing session is conducted for all interviewers and supervisors to explain Survey objectives & sampling procedure
  • Pilot interviews are done with real respondents to ensure that they have achieved a thorough understanding of how the questionnaire should be administered. Pilot interviews are then eliminated from the sample.
First briefing to interviewers
YES
Pilot Interviews
Two questionnaires per interviewer
Post pilot briefing
One time

 

Quality Control – Pre Field

  • On a first assignment, each interviewer is accompanied by one of the fieldwork supervisors.
  • A portion of each interviewer’s work is selected for checking. These quality checks are conducted to ensure that:
  •      Interviews were carried out with properly selected respondents and in accordance with the project’s instructions.
         Show cards and other materials to be shown to respondents were used correctly (face-to-face interviews).
         A number of questions, normally questions of fact rather than opinion, are re-asked to establish consistency of response.
Field Accompaniments
10% to 15% of total sample
Back Checks
50% of total sample
Project Status to Client
Once a week
De- Briefing
Individual, if required

 

Quality Control – Post Field

  • Through Editing process, a consistency & logic check is carried out on all the questionnaires to ensure that the questionnaires had been administered correctly
  • After ensuring that the fieldwork is error free the date is punched into the computers.
  • At this stage we ensure quality assurance by two methods:
  •      Validation Checks – Our punching program contains logical checks.
         10% of the punched questionnaires from each fieldworker are randomly checked for possible punching errors. If any error spotted, a much lager proportion of questionnaires are then checked
photo-md