ON – Field Services…

  1. ► Scope
  2.      ● Consumer, Youth, Children and Kids
  3.      ● Employees / Trade / Business & industrial
  4. ► Quantitative
  5.      ● Face to Face / Telephonic / Online / Offline
  6. ► Qualitative
  7.      ● Only Recruitments with / without arrangements
  8.      ● Full end – to – end qualitative – FGDs / Dis
  9. ► Specialty Data Collection
  10.      ● Mystery Audit / Observation
  11. ► Place of Interview
  12.      ● CLT / Street Intercept / In-home / On-site
  13. ► Other
  14.      ● Consumer Visits
  15.      ● Panel Development
  16.      ● Moderation
  17.      ● Simultaneous Translation
  18.      ● Audio / Video Recording
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ON – Field Services Cntd…

  1. ► Qualitative Research – Helps to obtain broad qualitative understanding of factors of interest
  2. ► Quantitative Research – Helps to quantify the data and generalize the result
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